Marketing gurus and brand managers worldwide complain about the erosion customer loyalty. The global power of customer brands is not what it was before, marketing do not like it. They see be customers as fickle and ungrateful
In reality, these marketers completely misunderstood the decline of brand loyalty A review of the past decade shows that customers have not been established brands in fact quite the opposite
But look at any typical block of TV network advertising in the US and you will see at least a quarter of the pri advertisements show their target customers and prospects as idiots and fools. The truth is that established brands have not treated their most loyal customers well They charge more and more for less and less. Their innovations' frequently add more complexity than value. Their willingness to apologise compensate customers for errors or mistake is nils.
An alternative marketing view is that brand inertia far more than 'brand loyalty' the reason why so many customers have stayed with so many companies for so long. not being disloyal they are being discriminating in choosing brands