1. The company has a long heritage and high brand value since 1924.
2. The company sponsors major sporting events including Olympics and major sportsmen and teams.
3. The company has worldwide presence and is internationally recognized.
4. The company has a very diversified product portfolio ranging from sports shoes, equipments to clothing and accessories.
5. Strong and innovative marketing since years have created a strong brand retention in the minds of customers
6. Has a workforce of over 45,000 employees