The purpore of thin research was to study the factors affect on buying the lady’s fashion thru social media online Facebook consumers in muang district Nakhonratchasima province. The samplep were 385. Consumers who lived muang district Nakhonratchasima province, and were Delected through purpoaeva random sampling. The statistic were analyzing the data were description Statisticd, T-Test One - Way ANOVA at significance level of 0.05.