• At the headquarters of Mother, a small London-based advertising agency known for its strong culture and offbeat ads, there are no private offices. In fact, except for the restrooms, there are no doors in the whole place. This headquarters design symbolizes and reinforces the cultural values of open communication, collaboration, creativity, and equality.
• When employees at Foot Levelers, a maker of chiropractic products, see the “Rudy in Progress” sign taped to the conference room door, they know there’s a group of new employees watching a DVD of Rudy, the 1993 inspirational football drama about the ungifted but determined Notre Dame football player Rudy Ruettiger, who finally took the field in the last minutes of a game against Georgia Tech and sacked the quarterback. The film is a symbol of the high value the company puts on determination, passion, commitment, and tenacity. Whenever an employee approaches a manager with a tough problem, the manager will ask “Did you Rudy that?” meaning, did you do all that you possibly can to try to solve the problem.