Overall marketing strategy and execution of plans for new and existing products.
• Implementing social media campaigns and tracking effectiveness.
• Basic knowledge of word press and an understanding of the design process.
• Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising.
• Analysis of the effectiveness of all marketing efforts including accurately and promptly analyzing all market data and responding appropriately.
• Manage budget - delivery of all marketing activity within agreed budget.
• Work closely with the production and graphics team to produce innovative, compelling and profitable creative work.
• Tracking and analysis of all marketing efforts.
• The achievement of frequent, timely and positive media coverage across all available media.
• Managing partnerships.