5.2 Limitations and SuggestionsFirst, although this research distributed questionnaires to people buying online on both websites, the number of questionnaire examinations in Vietnam is considerably lower than in Thailand, so it may still make data collection not clear as it should be but The second is that there may be other factors that affect satisfaction, such as the online shopping experience, which some people may become accustomed to feeling that it may not be very good or different from other platforms. Alternatively, from the results that perceived value capture does not affect customer satisfaction in Vietnam. Which the business operator may not yet have implemented or improved to be consistent with current customer needs and to include other factors such as the domestic economy and other factors that are not considered in this study, the results of both countries are different. Therefore, future research should examine other potential factors and the online shopping environment in the context of different cultures.