Even in the Apple-crazed country - the second-biggest iPhone market after the U.S. - it seems too early to say whether the curved wristpieces from Cupertino will command that "must-have" cachet for millions of middle-upper-class Chinese.
Beyond the is-it-fashion-or-is-it-gadget argument, the Apple Watch carries a hefty price tag in China. The cheapest Sport model will sell at a little below 3,000 yuan ($479), including tax, versus $349 in the United States, while the top-end luxury Edition will set buyers back more than 145,000 yuan ($23,157), against $17,000 in the U.S.