Although social networks are often used to refer to consumer relationships, businesses can also use digital media as internal mechanisms. Enterprise 2.0 in the business environment is a term coined to describe firms’ efforts to use cutting-edge technology associated with social networks and blogs to assist in workplace connections. It involves software modifications to contribute to traditional software platforms used by large companies. Companies like the telecom firm Alcatel Lucent have designed their own internal social networks for in-house networking. By using the company’s own social network, employees can find data faster. Internal social networks are a great way to capture knowledge and identify experts on different subjects within an organization.