5. Conclusion and recommendations
5.1. Conclusion
This research used NASFT competition data to analyze the attributes
of food specialties that have received the golden award.
The study examined the attributes of food specialties. To reveal
these attributes, the literature on tourism souvenirs were
reviewed. It is notable that in the current research, researchers
found that food souvenirs can be distinguished from other
tourism souvenirs, such as T-shirts, key chains, postcards or mugs.
Based on the results of the literature review, the study identified
three major dimensions as important attributes of tourism souvenirs:
sensory appraisal, practical appraisal and symbolic
appraisal. These three dimensions became the framework of our
subsequent content analysis. The study applied content analysis
and identified fifteen attributes for each dimension: flavor
versatility, texture modification, procedural innovation, visual
appreciation, natural and organic, environmental sustainability,
healthy, understandable, high quality, market feasibility, authentic
and indigenous, traditional, craftsmanship, storytelling and
reminiscent, and modern and fun. The results helped to identify
three major dimensions as well as fifteen specific attributes for
each dimension. These attributes represent the factors of greatest
concern.
5. Conclusion and recommendations5.1. ConclusionThis research used NASFT competition data to analyze the attributesof food specialties that have received the golden award.The study examined the attributes of food specialties. To revealthese attributes, the literature on tourism souvenirs werereviewed. It is notable that in the current research, researchersfound that food souvenirs can be distinguished from othertourism souvenirs, such as T-shirts, key chains, postcards or mugs.Based on the results of the literature review, the study identifiedthree major dimensions as important attributes of tourism souvenirs:sensory appraisal, practical appraisal and symbolicappraisal. These three dimensions became the framework of oursubsequent content analysis. The study applied content analysisand identified fifteen attributes for each dimension: flavorversatility, texture modification, procedural innovation, visualappreciation, natural and organic, environmental sustainability,healthy, understandable, high quality, market feasibility, authenticand indigenous, traditional, craftsmanship, storytelling andreminiscent, and modern and fun. The results helped to identifythree major dimensions as well as fifteen specific attributes foreach dimension. These attributes represent the factors of greatestconcern.
การแปล กรุณารอสักครู่..
