The brainchild of Krispian Lawrence and Anirudh Sharma, graduates of the University of Michigan and the Massachusetts Institute of Technology, respectively, the Hyderabad-based company was set up in 2011 with the aim of creating intuitive, unobtrusive and user-friendly wearable technology innovations.
Widely regarded as the India's first wearable company, Ducere's core focus is blending fashion with path-breaking design and engineering. Tinkerers and thinkers of all stripes and from all fields – industrial design, robotics, mechanical engineering, visual communications, computer engineering, ui/ux design, to name just a few – find a home at Ducere.
Product innovation may not be synonymous with independent India but from its brand name, which means "take me along" in Hindi, to its bold design, which is a audacious mix of genius and "jugaad", Lechal's global journey is rooted in the southern city of Hyderabad. As we take our steps on the international stage, we remain committed to innovating in India. It says so on every pod we make and on every box we ship, and we believe it with every fibre of our being.