Kirkland is made for Costco. Twenty percent of all the items in a Costco warehouse are sold under the name Kirkland. All kinds of manufacturers make these products for Costco. Kirkland items range from two loaves of bread separately packaged and then packaged together in a plastic bag to a package of three pounds of raw almonds.
Food is key. "Food is your traffic driver," Elliott says. Typically, shoppers head to Costco for basic food items, then walk by the apparel area, and see a designer brand shirt for $29.99 that sells in other stores for $59.99, or they browse in electronics and find a TV that usually costs $2,400 for $1,900. From fresh and packaged foods, sundries, electronics, sporting goods, hardware and automobiles to apparel, luggage, housewares, linens, and travel, Costco sells most product lines including items like high-end jewelry, men's suits and cosmetics.