The central construct of this study is the attachment to shopping malls. Place attachment has been studied in many disciplines
such as urban planning and development, leisure sciences,socioogy, social psychology and environmental psychology.Very few marketing studies deal with place attachment,except in the field of leisure.Yet the concept is particularly important in retailing since it implies loyalty to the retailer through attachment to the retailing venues.Place attachment is defined as: “[…] the emotional link formed by an individual to a setting that has been given meaning through interaction, comprised of two interwoven components: the interactional past and the interactional potential of the setting”Place attachment
develops through social interaction, which is more powerful than physical attachment Both friends and community impact place attachment at least as significantly
as the physical environment itself