Advertising such as journals, newspapers, radio, television, outdoor billboards, bus stops, and other publications, which will be sent this way for a non-private sale are used to pay for the media and advertising. In industrial business owners may not realize the importance of advertising rather than offering direct but advertising in several films such as raising awareness of the products. The salesperson may not have to introduce many new customers to visit also reassure and persuade customers to buy products more easily because people have already known products. However, this advertising should be used according to the product because it is a properly that has a high cost. The owner may choose to use the format that best suits their products and funds, such as local newspapers or local radio, which can penetrate the consumer point onwards.