1. Key Accomplishments (Maximum 5 Points): This would include the successful introduction (first order) of a new line or a significant new product; the first sale to an important new customer; completion of a large project or a new order for a large project; placement of equipment; signing a new supplier agreement; etc.
2. Disappointments (Maximum 5 Points): This would include the loss of an important customer; loss of a product line; uncompetitive pricing from a supplier or for a key product; delays in significant projects; loss of large or many sales to the competitors; loss of a tender; etc.
3. Competition (Maximum 5 Competitors): This would include aggressive or unique marketing and sales programmes; launching of a new significant product or product line; winning a significant new project or tender; etc.