1. How do we think? This is the mindset question. Do we define ourselves by the problems we solve or the products that we make?
2. How do we communicate, internally and externally? Do we align all aspects of marketing execution with a problem-solving orientation?
3. How do we engage with customers? Do we apply Solution Selling disciplines effectively across all sales channels—direct and indirect?
4. How do we reinforce? Do we provide formal reinforcement vehicles to both support and sustain solutioncentric disciplines?