A potential customers sex, their age, educational background, net assets and ethnicity are far from the sole analysis to concentrate on. Keep tabs on tendencies in what potential customers are speaking about and what is in vogue; what people are thinking, the manner in which they are using their downtime and how they want to get facts in regard to planned purchases, and their favorite way of purchasing. You should always make time to pay attention to your buyers if your company is already trading. They may advise you in respect of lucrative products that you may add to what you already sell.