21. Interview questions The most running brand in the category: • Samsung is the most running brand in the category of LED TV and Smart TV The position of the brand : • It is on the top position among all the brands of the category due to its new offering and latest technology New Competitors: • Chinese companies “Chang Hong” and “Eco Star” are the new competitors due to lesser price and suitable offerings. Any response towards the New Campaign of the brand: • Samsung, one of the most successful manufacturers of connected or smart TVs, is to launch its campaigns in Pakistan As well. Samsung to increase market share in Pakistan to 50% by end of 2013 Effects on the consumer interest in the product: • The sales of the Samsung products have increased in the market of Smart TVs and LEDs. And consumers are interested to have new and different thing for their entertainment.
22. Different Outlets which we visited • We visited A class stores and B class stores but our product is not found in C class stores. The stores include: • A class Stores: Samsung outlets, Metro Cash & Carry (brand shop) Thokar. • B Class stores: Afzal Electronics, Madina Electronics, Arshad Electronics, Lahore Center (Abid Market) • LCD World (Hall Road) • Radio and TV Center (Liberty Market)