attractive mobile website was provided to differentiate itself from the current mobile websites. For example, the website featured a colored storefront as well as product photographs and icons. Screenshots of all pages were listed in Appendix A. A mobile
phone emulator in Appendix B was enabled to run these web pages on a desktop PC. When participants were seated in front of the computer, they can scroll, view and click these
web pages on their mobile phone emulator. The web pages were already downloaded into the mobile phone emulator and were made available to the participants before they were set to the
computer. Also, considering the purpose of this study is to
understand mobile customer’s perception of an aestheticallytreated
website, a survey is an appropriate tool to measure customer’s
perception.