reader can argue long and hard about the vale of beer but sabmiller has focused on improving the livelihood of the people its product depend on . supproting small business from shareholder farmers who supply ingredients to mom and pop shop owner who sell theor brews is embedded in sabmiller’s strategy . in Uganda there’s eagle , the brewer’s locally developed sorghum beer that now provide a market for 20000 community farmer (and affordable –and now market leading product for the masses) . In Latin America ,where 780000 tiendas and other small retailers account for roughtly 40% of sabmiller’s sale , business training and assistance with financing have helped lift the company’average sales in the region by 12.8 % since 2013 . That’s nice bump for sabmiller but meaningful income boots for shop owner who once barely got by