Another factor to consider to is that many organizations have recently been downsized, thus dramatically cutting the purchasing area in terms of both personnel and support resources. As a result, buyers are having to do more with less and as such are thirsty for expertise be it current insights into their own operations financial situation industry trends or tactical skills in effectively identifying emerging cost cutting and revenue opportunities in their business. Of course expertise will be even more critical with certain buyers who are technical detail-driven and/or just uninformed in a certain area.