The only sportswear brand in China to post positive
growth in 2012 was adidas, and it seems best
positioned to gain from the country’s $24 billion
sportswear business, which is estimated to grow at 15
to 20 percent for the next three years. In contrast, Li
Ning is in deep downsizing mode: stores, distributors,
and business segments are all up to be cut in 2013. Its
proud Portland venture and other overseas stores are
long gone, and the company is now refocusing on the
Chinese market only.