To explore this hypothesis on our own, we picked 200 business-to-business (B2B) companies from the Global 2000 that claim to offer some form of a solution on their Web sites. The Global 2000 is a list compiled by Forbes (www.forbes.com) that shows the biggest companies as measured by a composite ranking of sales, profits, assets, and market value. While the corporate Web site is not the only form of marketing communication, these days it tends to be the primary “window to the world” for most companies. We evaluated the solutions areas of each site against the following criteria: