Qualitative research, in the form of focus groups, is used as part of the research design to generate discussion around the topics of online privacy, trust and social networking among a small sample of social networking users. The discussion provides an insight into online behaviour of social networking users and also examines their attitudes to privacy and trust in the social networking context. The focus groups have a key role to play in the development of a survey questionnaire. According to Ghuari and Grønhaug (2002: 109), focus groups produce ‘very rich and in-depth data expressed in espondents’ own words and reactions’. Analysis of the focus group involves qualitative analysis and entails identifying emerging themes, and summarising and categorising data collected. Domegan and Fleming (2007: 160) recognise focus groups can compliment further investigations as they help ‘develop ideas and insights before proceeding toward further investigation into the topic of interest’.