The offer was, of course, dependent on the approval of the owner of Harper's Bazaar, William Randolph Hearst. Brodovitch eagerly returned to Philadelphia and assigned his students apprenticing at his Van Pelt Street studio to make two dummy issues of the magazine. He insisted that each page have a "shock value" of its own to set the magazine apart, "cutting paper dolls out of patterned paper, or illustration perfume bottles to look like high key photography - whatever was unlike other fashion magazines was tried."[33] Although preferring more conservative design, Hearst put his trust in Carmel Snow and allowed her to take on Brodovitch as art director where he remained for 24 years.