1. Which ideal concept, managerial type, and lodging category Le Meridien Phuket Beach Resort has been being operated in the market?
2. Who’re their target groups of customer? Which promises (service excellences) do they offer to customers?
3. How many rooms in total, room types, and restaurants are there?
4. Which facilities and services have made Le Meridien Phuket Beach Resort outstandingly different from other hotels and resorts in Phuket?
5. Why do they offer many restaurants for in-house guests and visitors? How each restaurant differs from the others?