Toshiba Group deploys corporate advertisements under our
“Toshiba eco-style” global brand for environmental management
to improve its environmental initiative image and corporate
brand image.
During FY2012 to FY2013, we have communicated what
Toshiba considers to be “eco-style” through two series of
advertisements: “eco-style for society,” which takes up community
development through the introduction of smart
communities, and “eco-style for lifestyles,” which focuses on
conserving energy in the home without sacrificing comfort.