To revitalize the agency and help it move forward, Valenstein and Fatt named 22-year Grey veteran Herb Strauss president in 1961. It was Strauss who, five years earlier, had persuaded Ed Meyer to join the relatively small and unproven Grey rather than the larger, more established packaged-goods agencies who were also courting him. The lure Strauss held out was that if Meyer helped Grey’s packaged goods brands grow, he would inherit all of the packaged goods businesses.
Meyer’s success in growing the P&G brands, as well as smaller regional brands such as Hoffman Beverages and Chock Full O’ Nuts, helped establish Grey’s reputation as a packaged-goods agency. Within a few years, Grey won major pieces of business from Bristol-Myers, General Foods and Revlon. By the mid- sixties, Grey had arrived as a major U.S. agency. It went public in 1965 and its stock (GREY) began trading on NASDAQ. Ed Meyer was named CEO in 1970.
To revitalize the agency and help it move forward, Valenstein and Fatt named 22-year Grey veteran Herb Strauss president in 1961. It was Strauss who, five years earlier, had persuaded Ed Meyer to join the relatively small and unproven Grey rather than the larger, more established packaged-goods agencies who were also courting him. The lure Strauss held out was that if Meyer helped Grey’s packaged goods brands grow, he would inherit all of the packaged goods businesses.
Meyer’s success in growing the P&G brands, as well as smaller regional brands such as Hoffman Beverages and Chock Full O’ Nuts, helped establish Grey’s reputation as a packaged-goods agency. Within a few years, Grey won major pieces of business from Bristol-Myers, General Foods and Revlon. By the mid- sixties, Grey had arrived as a major U.S. agency. It went public in 1965 and its stock (GREY) began trading on NASDAQ. Ed Meyer was named CEO in 1970.
การแปล กรุณารอสักครู่..
