3M GETS COOL AT SXSW
Merging science with digital technology to find a new audience.
As pioneer and purveyor of such office staples as Post-it® Notes and Scotch® Brand tapes, 3M Co.
(NYSE: MMM) knows a thing or two about having a brand that sticks in consumers’ minds. But how should they go about connecting with a new generation weaned on smartphones and Twitter (NYSE: TWTR) - one that deals less with paper and more with Pinterest?