It was not until the second half of the 1990s, when several hotels, shopping malls and the Yurikamome elevated train line were opened, that Odaiba developed into one of Tokyo's most popular tourist attractions and date spots with a wide selection of shopping, dining and leisure options.
Despite the initial setbacks, several lavish development projects did materialize, including some of Tokyo's boldest architectural creations, such as the Fuji TV Building, Telecom Center and Tokyo Big Sight. Modern city planning furthermore provides Odaiba with plenty of green space and a pleasant division of motorized and pedestrian traffic using elevated walkways and the like.