Let’s look at shaking hands. North Americans like a firm handshake. But the French prefer a light, short handshake. If you shake a French person’s hand the North American way, he or she may not like it. People in Eastern European countries and some Latino cultures prefer shorter handshakes, too. Hugging after shaking hands is also a common introduction there. Don’t be surprised if a Brazilian gives you a hug. If you misinterpret gestures of introduction, your friendship may get off on the wrong foot!