Several structures and policies need to be followed to ensure the effectiveness of internal
communication such as employers ensuring that employees receive copies of strategies, plans, missions, and goals
to be reached. Besides that, Howard (2000) states that, employers need to make face-to-face communications with
the internal publics to maintain their effective internal communication. It is in fact that the backbone of their
internal communications programs. Moreover, it could help managers to develop a positive working relationship
with their employees, as it offers for an enhanced two-way communication.