The well-known advertising slogan for Whiskas was "eight out of ten owners said their cat prefers it". After a complaint to the Advertising Standards Authority, this had to be changed to "eight out of ten owners who expressed a preference said their cat prefers it". The British panel show 8 out of 10 Cats took its name from the slogan. The slogan has been much imitated – in the 1980s, Red Stripe Lager was advertised with the slogan "9 out of 10 cats prefer it", a play on "cat" meaning a trendy person.