"Busy people have two options when they decide how their workdays will go: they can choose to be reactive to urgent demands on their time, or proactive about focusing on what they decide is important. The only way to actually get things done is to mitigate the urgent to work on the important. Let's differentiate between what I call urgent and important. [...] More often than not "the urgent" is putting out fires, or busywork, or tasks that you'd rather do first because they're less intimidating than your current project list." So begins this insightful article from Harvard Business on how to prioritize what we do.