The campaign debut with the first TVC which became an overnight sensation.
(Show TVC 30s)
Consumer picked up real fast and shared on social media
Messages were swarming public spotlights around town to invite people to Share A Coke .
Share A Coke fever was spreading like fire. Soon after the nickname bottles hit the market, Coke fans rushed for bottles with names to share with the nearest and the dearest
Requests for new names kept flooding in. To meet this explosion of demand, we set up personalized can booths in the hottest spots in town as well as in our customer outlets.
People kept coming in, queuing up for on an average of 1.5 hour, YES! 1.5 hour to get their can Personalized and Shared
The campaign was very well received with words of praise and full support from our key customers and the total system.