Consumer culture actually impresses on the individual an egotistic drive to consume as a facet of cultural acceptance and self-actualization, which means people are constantly pursuing several types of gratification through the acquisition of potentially desirable items rather than more conventional means. In this way, the consumerism can manifest in individual in such ways as: impulsive financial expenditure, association of material possessions with social fitness, and habitual. At the root of this phenomenon, and the advent of habitual consumption in modernistic society.