mmary Analysis:
Based on the above, you will again see that Lucas’ current packaging is placed quite poorly compared to other products. My reason being, having used all these products for proper analysis to test durability, sustainability and usability, is that again the other products tested better. Lucas’ bottle tore (at the seam) and was hard to portion control the amount I wanted to use. While the portion problem is a common issue with a few products in this analysis, I find the opportunity to redesign Lucas’ challenging, creative and fun!