Starbucks can also consider creating a "Starbucks Community". It is in a form of company’s forum. Customers can relate their experiences in Starbucks as well as airing their dissatisfaction or complaints .Customers can also share their ideas on what product to come up. The company will personally join in the discussion and understand better the customer’s desires. Starbucks can also identify their opportunities and threat through the forum.
Last but not least, Starbucks should enhance its relationship with its supplier in order to secure the continuous source of fresh coffee beans . Any shortages of supply will interrupt the business of the company as it coffee bean is the main raw material used in producing coffee. Starbucks can by instance seal a deal with a few suppliers which will only be the sole suppliers of Starbucks. To improve the rapport among them , the company must make timely payment under agreed terms and conditions in order to gain supplier’s trust.