This chapter looks at literature in the filed of online hotel reservation. This literature review focus on customer loyalty by using e-service quality to encourage visitor to repurchase on the hotel website. furthermore, this chapter identifies customer behaviour
provide three factors that relate customer behaviour
This chapter reviews academic research in the field of aviation with a focus on the emergence of LCCs identifying the advantages of LCCs over rivals, as well as air travellers’ attitudes towards the purchase and repurchase intentions of LCCs. This literature review includes related definitions and theories to help present and illustrate the concept.