The results from regressing auction bids using censored quantile regression for the 15%, 50%, and 85% quantiles for auction bids, with controls for the variables in the integrative model of behavioral prediction (IMBP), are shown in Table 4. The 15% and 85% quantiles are the levels at which the effect of the independent variables, holding the others constant, corresponded to the most substantial increase or decrease in the response variable. The 50% quantile corresponded to the conditional median function. For each quantile, the intercept may be interpreted as the estimated conditional quantile function of the bid distribution for the participant’s intention to buy the intervention kale using their own money, without considering the additional determinants of the behavior (auction bid) as provided by the IMBP. The quantile regression coefficients have the same interpretation as in ordinary regression.