● Ubiquity
● Anywhere, anytime
● Marketspace: a marketplace extended beyond traditional boundaries
and removed from a temporal and geographic location.
● Global Reach: Customers are all over the world
● Universal Standards: Internet standards
● Market entry costs: the cost merchants must pay simply to bring their
goods to market.
● Search costs: the customer effort required to find suitable products.
● Richness: VDO, audio, texts
● Interactivity: Interaction with customers