This study investigated about Problems in English Communication of Business Vendors in Srow-Ground Walking Street, Buriram province. There are some discussions as followed:
This study is the Problems in English Communication of Business Vendors in Srow-Ground Walking Street, Buriram province. The sample consist of all 170 people. The data were collected by questionnaire and were analyzed. The statistics used in data analysis is descriptive statistics, including frequency, percentand average.
The researchers found that most of primary major problems are course from the individual: business vendors have a problem about the service and giving recommendations to customer in which they do not understand what you say were at 4.65. One of the possible causes that they do not use of problem of not using English to communicate is due to most of the providers are elderly. This means that business vendors do not learn English or they are lack of continuity in learning English, unable to communicate with understanding at 4.58. Due to the impact of the problem, essential travel information is not able to pass down to the tourist. For this, business owners lack the opportunity to promote their products or services in details. The secondary problem was the business vendors get stuck in speaking English because of they are unable to pronounce English words correctly, including the accentuation of lightweight in words (stress) or the use of intonation in speech. The audience can’t understand what you say were at 4.46 or business vendors feel embarrassed to speak English to foreigners were 4.47.
92.4% needs in English communication, is a very high percentage because it means the business vendors need to use English for communication to introduce products and services to foreign customers and the most of needs in communication of business vendor were 4.72 of speaking skill for responding or answering the questions to tourists. Asking for foreign goods or services of foreigners is needed more than listening skill at 3.89, writing skill 2.51 and the least were reading skill at 1.92. According to Sittipong P. (2008), the researcher can importantly be applied communication in English to administrative office, so they should learn how to be good communicators and to develop their communication skills for their tasks.