Good afternoon ladies and gentlemen. First of all, let me thank you all for being here today. I’m so delighted that so many of you could make it today. My name is Gail. I’m the project manager in charge of the marketing of soft drinks. Today, I’d like to keep updating you on the soft drink. The information that I will tell you today should help you with planning your next steps. I’ve divided my presentation in to 3 parts. Frist, I’ll talk about the market overview in 2014. Then, I’ll move on to the marketing of another brand. Finally, I’ll talk about the market share of soft drinks. My talk should take about 20 minutes.
So, let me give you a brief overview of the soft drinks market in 2014. There is 3% of negative trends from the uncertain economic situation, provide consumers delaying purchases drink composed with extravagant health questions, which drew a group of consumers choose to drink water instead of soda or other categories, including green tea’s marketing campaign that draws audience attention.
So, that is the background we developed the marketing of soft drinks. Okay, let’s move on to the next point and take a closer look at the market research result of soft drinks. As I said earlier, I told you about the affect the market research result of soft drinks. In this part of my presentation, I want to tell you about the main strategy of each brand. First, Coke is for music marketing. Second, Pepsi is for sport marketing. Third, EST is for lifestyle marketing. Finally, Big Cola is for creative marketing.
Let’s now turn to the next issue. How to share the market of soft drinks. The total market of soda is 35,000 billion. Divided into 4 brands.50% from Coke, 45% from Pepsi, and another 5% for EST and Big Cola.
Let me briefly summarize what I’ve said so far. Now you know a lot about market overview in 2014 also the marketing of another brand and the market share of soft drinks.