Methodologically, I can name two culprits that I think are especially responsible for slowing intellectual
progress. My current targets are what I perceive to be an over-reliance on self-report survey methods
and modern hybrid null hypothesis significance testing (NHST for short) as the preferred statistical tool.
Surely, these two practices are not without merit and surely also many other factors could be legitimately
blamed for slow progress. Certainly, too, much of my own research involves self-report methods, NHST,
or both. Nevertheless, I hope my colleagues around the world will ref lect on the implications of the field’s
reliance on self-report measurement and NHST as well as the advantages of studying communication as a
behavioral process. This means observing communication over time.