Public Diplomacy has become a primarily preferred strategic factor in the new international system in which strategic value of
communication has grown, the concept of public diplomacy has become prominent, the accurate information and persuasion have
gained importance. Unlike traditional diplomacy, public diplomacy that prioritizes affecting other countries’ public opinion aims
non-state actors and public opinions. These are goals of public diplomacy: Informing and manipulating foreign public opinions;
increasing this effect; correcting misunderstanding and establishing the ground for a deep inter-society dialogue. Public
Diplomacy management, based on mutual communication and interaction, largely benefits from the elements of soft power such
as culture, education, sport and etc. for creating mutual sympathy. This paper explains the role of public diplomacy in the new
century, underlines the success of strategies practiced in educational field and emphasizes on the Turkey’s potential for cultural
diplomacy