The management of Medrad,
Inc., a manufacturer of medical
devices that enhance the
imaging of the human body,
has identified five goals that
guide decision making at all
levels. One of these goals is
to improve quality and productivity.
In a strategic planning
session, management
sets one-year and five-year
targets for specific objectives
that relate to each goal,
including the goal of improving
quality and productivity.
Medrad has consistently
achieved the targets. Moreover,
achieving these targets
is done within an industry
that is heavily regulated. The
progress must be realized
within a legal and ethical
framework. Medrad has an
ethical Code of Conduct that
defines ethical behavior for
the various transactions and
interactions that occur within
the company. Training in
the code is part of the new
employee orientation. This
training is continued with a
quarterly Code of Conduct
Challenge sent by email to
all employees. Medrad also
maintains an anonymous
ethical hotline, a business
ethics committee, and a
legal advisory board.
The management of Medrad,
Inc., a manufacturer of medical
devices that enhance the
imaging of the human body,
has identified five goals that
guide decision making at all
levels. One of these goals is
to improve quality and productivity.
In a strategic planning
session, management
sets one-year and five-year
targets for specific objectives
that relate to each goal,
including the goal of improving
quality and productivity.
Medrad has consistently
achieved the targets. Moreover,
achieving these targets
is done within an industry
that is heavily regulated. The
progress must be realized
within a legal and ethical
framework. Medrad has an
ethical Code of Conduct that
defines ethical behavior for
the various transactions and
interactions that occur within
the company. Training in
the code is part of the new
employee orientation. This
training is continued with a
quarterly Code of Conduct
Challenge sent by email to
all employees. Medrad also
maintains an anonymous
ethical hotline, a business
ethics committee, and a
legal advisory board.
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