handling time for the unit was compared to handling of a traditional
half-sized standard Euro pallet with standard tray secondary packaging.
The case showed a decrease of 87 per cent in handling time in
seconds per litre for the wholesaler and the retailer, as shown in Table
7.2. In addition, cardboard consumption was reduced by 65 per cent for
the test unit as compared to that consumed by the standard pallet.
By placing the half-sized standard Euro pallet and the test unit in a
Swedish retail outlet, at two alternative shop locations (the marketplace
and ordinary shelf space), consumer perception in terms of accessibility,
visibility, attractiveness and quality was validated through
consumer interviews, with results as in Table 7.3.