because the company does something few other firms have been able or willing to do: utilize virtually all types of plastic. They’re getting value from something that would otherwise go to the landfill, the plastics that are not easily recycled, they’re of low quality or of mixed plastic types, or that they’re dirty,” Maxted Says. Things that wouldn’t be accepted into a recycler.” And since there’s no lack of plastic waste or demand for oil, Maxted says JBI’s recycling technology has the potential to transform both industries.