The framework also reflects the requirements of effective organizational change management, as identified in Kurt Lewin’s (1947) classic model of un freezing, moving, and refreezing.2 While each deal has its own dynamics and there can never be a one-size-fits-all prescription for combination management, the framework highlights
four sequential tasks for harnessing the power of culture to contribute to achieving a combination’s financial and strategic objectives while minimizing the potential
culture clash:
1. Define a desired cultural endstate.
2. Deepen cross-cultural learning.
3. Drive the combination toward the desired end.
4. Reinforce the emerging culture through substance and symbolism.