One way to face this dilemma is open innovation. Chesbrough [1]
introduced the concept of Open Innovation in 2003 in his book Open Innovation: The New Imperative for Creating and Profiting from Technology. Open innovation refers to external knowledge flowing into the company (inbound
open innovation) and internal knowledge flowing out from the company (outbound open innovation) that the
company can use when innovating new products and when introducing their own innovations to market