The chapter discussed the Internet as a disruptive
innovation that has facilitated online retailing. It
also, however, has presented challenges to brickand-
mortar retailers. How might retailers such
as Nordstrom, Neiman Marcus, or Macy’s need
to change their in-store experience in order to
continue to attract a flow of customers into their
stores to expand sales using direct selling and
store displays of the actual merchandise? If the
Internet continues to grow and sales of brick-andmortar
retailers decline, how might the retailers
attract, train, and retain high-quality employees if
the industry is perceived as in decline?
The chapter discussed the Internet as a disruptiveinnovation that has facilitated online retailing. Italso, however, has presented challenges to brickand-mortar retailers. How might retailers suchas Nordstrom, Neiman Marcus, or Macy’s needto change their in-store experience in order tocontinue to attract a flow of customers into theirstores to expand sales using direct selling andstore displays of the actual merchandise? If theInternet continues to grow and sales of brick-andmortarretailers decline, how might the retailersattract, train, and retain high-quality employees ifthe industry is perceived as in decline?
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